Uncover the Gaming Time Paradox
Gaming Time Statistics
A newly released report by Midia Research provides valuable insights. Based on data collected from gamers in various countries like the U.S., UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil, it was found that gamers typically spend 7.4 hours a week gaming and 8.5 hours a week watching game-related videos. This data highlights the significant difference in time allocation between playing and watching.
Moreover, the study reveals that 24 percent of console/PC players and 48 percent of those who regularly make in-game purchases watch video game-related content monthly. This shows the potential reach and influence of video game-related content among gamers.
Publisher's Opportunity
Midia's conclusion is that publishers are missing out on a significant revenue opportunity. By not tapping into the market of gamers willing to spend money on in-game stuff through more video content within their ecosystems, they are leaving money on the table. The report argues that as developer and publisher profits decline, they should bring gamers who watch content on platforms like YouTube, TikTok, or Twitch back to their games by integrating more video content.
For example, instead of YouTube monopolizing ad dollars, these companies could create or collaborate with creators to produce exclusive videos and embed them in their games. This would not only attract gamers but also open up new revenue streams through advertising.
Player's Perspective
While this idea may seem appealing from a business perspective, it doesn't sit well with some players. As someone who values a seamless gaming experience without intrusive video ads, the thought of having Burger King ads in the main menu is rather unappealing. However, it's important to consider the potential benefits from a publisher's point of view.
On the other hand, gamers who are already accustomed to watching video game-related content may find it convenient to have more of it within the games they play. This could enhance their overall gaming experience and provide them with additional entertainment.
